Last updated on October 23, 2013 | by Aet Suvari
How Amy Webb Hacked Online Dating
It’s all about the numbers
For the first few minutes of Amy Webb’s TED talk I was pretty skeptical that her focus on the numbers was going to be of much practical use to her when searching for something as subjective as love and compatibility. That she copies and pastes her CV/resume to fill out her profile just makes things better!
Those feelings were only enhanced when she recounts what must be one of the worst first dates imaginable.
This is the bill she received when her IT guy date took her to a very fancy restaurant, eat and drank everything in sight, went to the bathroom… and never returned!
Researching the opposition
When Amy’s by the numbers approach wasn’t working she started looking into what was working for popular people on the site… then created ten fake profiles to ‘collect data’ for a month!
What she learned from those results helped her create a far more punchy and fun profile and a set of pictures that highlighted her attractiveness much more than the previous ones.
Amy Webb hacked online dating because it worked
The last part is where it gets kind of inspiring – all her algorithms and research actually work and she meets someone that scores high enough on her compatibility system to go on a date.
And that date turned into a marriage and the start of a family.
Online dating is neither good or evil. It’s just a tool, and like any tool it depends how you use it. Amy Webb hacked online dating by using the tool wisely and effectively by being sure of what she wanted and going after it without compromising on the big stuff.
Fair play Amy, you did a great job 🙂